The treemost commonly found oncarsworldwidewas inventedin 1951 byJuliusSämann,aSwiss entrepreneurwho emigratedin Watertown, NewYork, andpassionatearomaofCanadian forests, where he had livedfor some time. Its original namewasLittleTreesand managed toestablish itselfon the marketthanks tocellophanethat enveloped himandtheropewhich was used tohang itanywhere.
FirstofLittleTreesfactthereotherproductsthat allowed toscent theenvironment, but they wereoilyand difficult to handle. The first modeldeveloped bySämannnotdepicted atree, buta pin-up. Followingthe entrepreneurdecided tocreate thefamous pinefor reasons ofutility: thanks to thetips of the branches, in fact, the cellophaneis retainedaround
Arbre magique ,allowing it tomaintain unchangedits aromaeven forseven weeks.